(ST.PETERSBURG, FL) May 18, 2007 -- Lifestyle Family
Fitness announced today it has executed a lease to open a new
Fitness center in Lutz. The club will be located in the Willow Bend Towne Center at the southeast corner of SR 54 and Collier Parkway in the former Publix location. The new Lutz club will be the 24
th in the Tampa Bay area and celebrate its grand opening in spring 2008. During construction, a presale center will be open for workouts.
Lifestyle Family
Fitness will offer online enrollment 30 days prior to the presale club’s opening with significantly reduced online founder rates available only through www.lff.com.
“We have been working to find a location for a club to serve the Lutz market for some time,” said Chris Salemi, Senior Vice President of Real Estate Development. “The high quality of development and rapid growth make this an attractive market for us. We plan to provide the residents an equally attractive
Health club.”
“The goal at Lifestyle Family
Fitness is to inspire the Tampa Bay community to lead a healthy lifestyle through exercise in a fun and comfortable atmosphere. With 24 locations throughout the Tampa Bay area we are sure to be close to home and work for nearly everyone.” said Geoff Dyer, Lifestyle Family
Fitness CEO. “Our new Lutz location continues our commitment to providing the community with the tools needed to achieve their exercise goals - including excellent customer service, a well-maintained facility and the advanced programs and equipment members can expect each time they enter one of our clubs.”
Once completed, the club will be 32,000 square feet and feature amenities including the latest strength and
cardiovascular training equipment, group
Fitness programs by Les Mills International that include BODYPUMP
®, BODYSTEP
®, BODYFLOW
®, BODYCOMBAT
®, BODYATTACK
®, BODYJAM
® and RPM
®, certified Personal Trainers, indoor cycling, tanning booths and an exclusive Kids’ Club area. In addition, the club will feature a private personal training area with advanced kinesis technology.
The private personal training area will be available for clients and platinum members only. This exclusive area provides state of the art training modalities and better concentration for a more streamlined workout. Trainers can work with clients without interruption, thus creating a more intense workout in a shorter period of time. In addition, this training area features a kinesis wall, the most progressive technology and equipment available.
“Kinesis is a whole new philosophy about exercise and movement,” said Kevin Laferriere, Senior Vice President of Sales and
Fitness Services for Lifestyle Family
Fitness. “Most exercise equipment utilizes isolated movements, which limits the user’s results. With advances in understanding how the body works, kinesis equipment was founded to complement the body’s natural motion and exercise patterns.”
About Lifestyle Family Fitness: Lifestyle Family
Fitness was founded in Lakeland, Florida in 1982 and currently owns and operates 30 locations in the Florida market, nine in Ohio and now six in North Carolina with approximately 180,000 members. The International
Health, Racquet and Sportsclub Association (IHRSA) currently ranks Lifestyle as one of the top 20 fastest growing
Fitness companies in the world. All of the Lifestyle facilities include a variety of
Fitness equipment, group
Fitness classes, personal training, childcare and related amenities that help “Bring Your Body To Life
®.” Investment partners include Quantum Capital Partners, Inc., Ballast Point Ventures and The Burton Partnership. Lifestyle’s corporate headquarters is located at 140 Fountain Parkway, Suite 410, St. Petersburg, Florida 33716. To learn more about Lifestyle, please call (727) 456-3100 ext. 4337 or visit
www.lff.com.