(RALEIGH, NC)-- April 5, 2007-- Lifestyle Family Fitness announced today it will open a fourth area location in Raleigh, North Carolina. The new club will be located at 6461 Triangle Plantation Drive, in the Plantation Point Shopping Center. The club will celebrate its grand opening in winter 2007. During construction, a 4,500 square foot pre-sale center, scheduled to open later in April, will be available for workouts. The pre-sale center is located in the newly constructed part of the same shopping center.
For the first time, Lifestyle Family Fitness will offer online enrollment 30 days prior to the presale club’s opening with significantly reduced online founder rates available only through www.lff.com.
“The new Plantation Point club represents our continued dedication to providing the residents of Raleigh with a fun and comfortable atmosphere to work out in that is conveniently located near home or work for all,” said Geoff Dyer, Lifestyle Family Fitness CEO. “Our online enrollment initiative confirms the company’s commitment to customer satisfaction by allowing new members an easy and affordable way to enroll at Lifestyle Family Fitness from their personal computers. With no long-term contracts, our membership is quite simple,” said Dyer.
Once completed, the club will be 32,000 square feet and feature amenities including the latest strength and cardiovascular training equipment, World Class group fitness programs by Les Mills International that include BODYPUMP®, BODYSTEP®, BODYFLOW®, BODYCOMBAT®, BODYATTACK®, BODYJAM® and RPM®, certified Personal Trainers, indoor cycling, tanning booths and an exclusive Kids’ Club area. In addition, the club will feature a private personal training area with advanced kinesis technology.
The private personal training area will be available for clients and platinum members only. This exclusive area provides state of the art training modalities and better concentration for a more streamlined workout. Trainers can work with clients without interruption, thus creating a more intense workout in a shorter period of time.
The training area will feature a kinesis wall, the most progressive technology and equipment available. “Kinesis is a whole new philosophy about exercise and movement,” said Kevin Laferriere, Vice President of Fitness Services for Lifestyle Family Fitness. “Most exercise equipment utilizes isolated movements, which limits the user’s results. With advances in understanding how the body works, kinesis equipment was founded to complement the body’s natural motion and exercise patterns.”
About Lifestyle Family Fitness: Lifestyle Family Fitness was founded in Lakeland, Florida in 1982 and currently owns and operates 28 locations in the Florida market, nine in Ohio and now six in North Carolina with approximately 180,000 members. The International Health, Racquet and Sportsclub Association (IHRSA) currently ranks Lifestyle as one of the top 25 fastest growing fitness companies in the world. All of the Lifestyle facilities include a variety of fitness equipment, group fitness classes, personal training, childcare and related amenities that help “Bring Your Body To Life
®.” Investment partners include Quantum Capital Partners, Inc., Ballast Point Ventures and The Burton Partnership. Lifestyle’s corporate headquarters is located at 140 Fountain Parkway, Suite 410, St. Petersburg, Florida 33716. To learn more about Lifestyle, please call (727) 456-3100 ext. 4337 or visit
www.lff.com.